Yoake Vodka

Yoake is a premium triple-distilled Japanese rice vodka concept, built on the idea of restoring rice's lost cultural value. Once a cornerstone of Japanese life, used as currency, offered to gods, and woven into centuries of farming folklore, rice has gradually faded from its former significance. Yoake sets out to reclaim that heritage and place it at the centre of a modern premium spirits brand. The identity draws from Japanese farming history and folklore, pairing bold kanji lettering with a rising sun motif to root the brand in cultural authenticity, while the fluid wave mark and stark black and white art direction give it a contemporary edge that holds its own on the global spirits shelf. The project was shortlisted for the BrandOpus Hatch Award, where I presented the concept directly to executives at Molson Coors and senior designers at BrandOpus, one of the world's leading branding agencies.