Spirit

This collection marks the debut of the Spirit sub-brand under Blssns, an airbrush clothing line rooted in faith, devotion, and sacred imagery. Launching a sub-brand required defining not just an aesthetic but an identity, working out what Spirit stood for and how that could be expressed through both the garments and the photography. The pieces were designed and airbrushed with religious iconography including doves and prayers, then brought to life through a shoot staged in a church, letting the setting and the clothing speak the same visual language. I led the project from concept through to final image, designing the garments, collaborating with an artist to produce each piece, scouting the models, planning the shoot, and handling all photography and grading. The collection went on to achieve multiple international sales.